See http://tinyurl.com/yag8tuv
Have you ever wondered what Outside In is and how it can help you? Well, Dick Lee, Principle at High-Yield Methods, a world leader in Outside-In planning and process defines it as an interdisciplinary approach to achieving customer-centricity in business. In this White Paper, he outlines in some detail what Outside In is, discusses some of the Outside-In approaches and lists some of the companies that have benefited from an Outside In approach.
See http://tinyurl.com/yag8tuv
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