Knowledge@Wharton interviewed George Day about the challenges companies face in implementing "outside in" strategy, especially during a recession; what benefits companies can realize by adopting this approach, and which companies have done this well and which haven't, among other topics. In the video, he discusses his book's contribution to the ongoing debate over marketing strategy, and relates how McDonald's used an "outside-in" approach to turn around its business. See http://bit.ly/9hFUB4
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The process ninja believes that Lean Six Sigma is on the way out and it's hard to argue against this with the problems Toyota have been having recently.
See http://bit.ly/b8R3Mb Here is an excellent article on the evolution of Business Process Excellence. It starts with the early days of Total Quality Management, Business Process Improvement, Six Sigma, Lean, BPM and concludes with an explanation of Customer Expectation Management; an emergent management and business approach with the powerful idea of defining your business, not in terms of the goods and services you provide, but in terms of "customer expectations."
See http://bit.ly/RAYOp |