Knowledge@Wharton interviewed George Day about the challenges companies face in implementing "outside in" strategy, especially during a recession; what benefits companies can realize by adopting this approach, and which companies have done this well and which haven't, among other topics. In the video, he discusses his book's contribution to the ongoing debate over marketing strategy, and relates how McDonald's used an "outside-in" approach to turn around its business. See http://bit.ly/9hFUB4
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