If your market competition is increasing and driving down price, if your customers are going elsewhere to obtain the products and services you once delivered them, then maybe it's time to reevaluate your marketing strategy. Perhaps you need to embrace new technologies, new channels, a new way of thinking or maybe just take a look at your current strategy from a new perspective. By looking at your products and services from the customer's perspective and understanding their needs, you can create new business and customer opportunities.
How we help you reinvent your marketing strategy
The first task we perform is to diagnose what your marketing strategy is at present, developing an understanding of who your customers are, what their current expectations are and whether they are being met appropriately. We then analyse and discuss any areas of concern where the current strategy and initiatives are not performing before taking a completely Outside In, or customer centric view of your products and/or services. By changing perspective and using the Successful Customer Outcome Mind Mapping technique, we answer the following questions:
Who is the customer?
What is the customers current expectation?
What process does the customer think they are involved with?
What do we do that Impacts customer success?
The Successful Customer Outcome – what does the customer really need from us?
What is the one line statement that best articulates our Successful Customer Outcome?
In workshopping the answers to these questions, participants develop a new perspective of their products and services, gaining a greater understanding of customer needs and identifying new business opportunities.
The CEMMethod
When an organisations strategy is aligned to delivering successful customer outcomes, it becomes hyper-competitive and this alignment is behind the success of many of this centuries most successful companies. This success is underpinned by an ability to understand customers, customer needs and customer expectations. The same techniques used by Outside In organisations to achieve business marketing success are available to you through the CEMMethod. So if you are looking to reinvigorate your marketing strategy, then our consulting and training services provide you with the necessary customer focused techniques for customer and business success.