See http://bit.ly/c3xMZ0
An outside-in perspective means that companies aim to creatively deliver something of value to customers, rather than focus simply on products and sales. According to a new book by Harvard Business School's Ranjay Gulati, it is customer-centric firms—those with a so-called outside-in perspective—that are most resilient during turbulent markets.
See http://bit.ly/c3xMZ0
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