- Relationship banking
We have a relationship when I say we have a relationship. - You come first
First after you? - Innovative products
Like the ones that caused the mortgage crisis? - The bank you can trust
You’re kidding, right? - We’re not like other banks
Then why do you look, talk, and act like other banks? - We make banking simple
The small print says otherwise. - Your call is important to us
Then why don’ t you answer it? - Highest customer satisfaction ratings
I’d hate to see the bank with the lowest. - We make switching easy
How—with a stack of forms and instructions? - 10. *
This cancels everything that came before it.